White Digital Media tells the world what great Facebook landing pages are all about for B2B companies
We’ve all heard the saying ‘Don’t judge a book by its cover’, but we can’t deny one holy truth in marketing: image matters. This is true in every aspect of life and business. The image you present is utterly crucial to the type of awareness an audience has about your brand; it tells your clients to stay easy breezy when cutting that check your way. In the digital age, a company Facebook page is one critical piece to the puzzle in validating that ‘holy truth’ of brand imaging.
Needless to say there are a few things you should consider when developing your company’s Facebook landing page-the first thing a person sees when entering your page. This digital introduction to your brand is just as good as a first impression in the ‘real’ world. And, as we all know, first impressions can certainly play out unexpectedly sour.
For example, would you take serious fitness advice from a big fat guy? Or trust a dentist with rotten teeth to poke, prod, and drill your precious pearly whites? Hell no.
A first impression on social media can be just as threatening as the dentist example to a client who values his time and money just as much as you value your oral health. Having a mediocre presence on Facebook could have equally disqualifying reactions for new visitors and consumers if your landing page
....Read the rest of the article at:http://www.whitedm.com/Blog/White-Digital-Media-B2B
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