Social Media Marketing vs. Traditional Marketing

Ways in which corporations can take advantage of social media to reach new customers vs. old-school marketing

BY: Alex Pirouz |
TAGS: Advertising, aplicaciones de Facebook, billboards in Australia, marketing strategy, Social Media, twitter

Social media vs. traditional marketing

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Nowadays it seems that everyone and their mother have either a Twitter or Facebook account. Social media networks are incorporated into practically every area of our lives, making it easier and more accessible to connect and communicate with others.

It is no wonder why the corporate world is looking at ways in which it can utilize the power of social media to its benefit. When designing a marketing campaign for your organization, there are many strategies that can be employed.

To garner new clientele you must use the mediums in which your clients are using within your industry when they look for your product or service. This will not only ensure you get a great return on investment but also enable you to communicate with the right audience.

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It is best to study your market and compare which option is more targeted: Social Media marketing or the traditional style or a combination of both? This article looks to compare the different variables between social and traditional ways of marketing to give you a balanced perspective on what will work best for you.

Traditional marketing is somewhat regarded as old and out-dated by many industry leaders. In fact 24 of the 25 largest newspapers are experiencing record declines in circulation. When you look at 50% of the world’s population being under 30 and 96% of them using social networks to connect, it is no wonder why social media marketing is becoming the next big thing.

Let’s go ahead and look at them main key differences between the two styles:

Traditional marketing relies on the advertising itself to get the jest of its message to the potential consumer. Social Media Marketing engages potential and current consumers with you on a more personal level. This results to an increase of customer service and

....Read the rest of the article at:
http://www.businessreviewaustralia.com/tags/advertising/social-media-marketing-vs-traditional-marketing